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MANAGING YOU 1-800 TOLL-FREE SERVICE and *Aside from cost, or the fact that having an outside answer you business *calls, there are some smart rules regarding 800-lines and how you should *handle them. and *Keep 800 lines in-house when the product is technical or when consumers are *likely to ask a lot of questions. and *Only a hire a service bureau when the volume of calls in moderate, less, *or comes in cyclical pattern. Personnel and space needs for an in-house *operation may be greater than what your business can currently afford. *One advatange of using an independent service bureau to handle your calls *is that it is a fixed cost tied in to the call itself. Unlike having an *operator sit in the office 8 hours a day, the amount you pay a service *bureau is limited only to the number of calls they handle for you. and *If you were to establish an in-house operation, your phone clerks should use *a video-terminal that displays information about the product as well as the *customer. * *Your 800-lines should be staffed until 5pm Pacific Time, three hours later *than many copanies in the East Coast have closed. Also, think of offering *promotional call days to help boost sales and direct sales during certain *hours or certain days of the week. and and and |