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*THE BEST WAY TO GET FREE ADVERTISING and *There are many legitimate ways to get discount advertising, and many ways *to get so-called "free" advertising. * *This report is about a way to get the cost of your ADS 100% covered, so *that your advertising costs you nothing. If done right, you'll even profit *from it. There is some work involved, but it's easy, enjoyable work. and *First, you need to have your own display ads ready to use. These can be one *column inch, two column inch, 3" x 6" or whatever size. What you are going *to do is to create your own ad sheet. In other words, you will put your ads *on a page, then sell the rest of the space to other advertisers who want to *reach the same market as you. Their payments will cover the cost of YOUR *ads reaching that market. and *Ideally, you will have some small ads on one side of the page, with other *advertisers taking the rest of that side, then you can have either more ads *or a full page flyer on the back side, with all costs covered, INCLUDING *your mailing expenses. and *Here's a short course in creating an ad sheet. First, create a heading on a *piece of paper. Don't make it too big, because you'll take up valuable ad *space. Try to keep it to one inch tall. Leave room for your ad rates, *which we'll figure out later. Next, divide the rest of the page the long *way into three columns. and *If you use a one inch heading, and leave a quarter-inch margin on the top *and bottom, you'll have three columns that are seven inches tall, or 21 *column inches (3 columns x 7 inches). If you figure your ad rates at $5 per *inch, going to 1,000 opportunity seekers, you can get a maximum of $105 from *a one-sided ad sheet. If you use both sides, you can get a maximum of $225 *(you get an extra inch of advertising per column on the back side, since you *don't need the heading). and *How do you get other advertisers? Buy inexpensive ads in the ad sheets you *receive in the mail. You can use the least expensive, one column inch ads. *Tell the name of your ad sheet, the circulation, the ad rates, and, of *course, your name and address. This is all you have to do. and *If your rates are competitive with the other ad sheets, you'll get the *advertisers. Don't worry. When you receive their to reach 1,000 people. *Printing them will be $20 - $30. First class postage, which costs $.29 at *this time, would be $290 alone. How can you cover that, along with printing *expenses, with only $225 or less? There are a few different ways. First, *you can advertise a "big mail." and *Do this with one inch ad sheet ads. Tell people they can receive a *collection of your best offers free by sending postage. Put together a *selection of your advertising flyers, along with your ad sheet, and the *envelope you will be sending them in. Weigh them to get the number of *ounces, and find out the required postage. Put that amount in your ad *("send three first class stamps to:"). You will get a lot of orders that *way. and *Another way is to use a circular mailing service. These are usually run by *people who have their own offers that they want to mail for a lower cost. *They will charge by the flyer, usually three to five cents, to include it *in their mailing. Thus, you can mail 1,000 of your flyers for $30 - $50. *This is actually a good service you can run yourself. and *Finally, if you don't want to deal with the mailing OR printing, you can *use a print & mail dealer. This dealer will print your circulars and mail *them by the thousand in their own bulk mailings. This is the least *expensive way to go. You can usually get 1,000 flyers printed and mailed *for under $50. That's only ten ads you'd need to sell, at $5 per inch. *That's pretty easy to do. You can then fill up the empty spaces with your *own ads, for extra exposure. Any ads you sell over ten is shear profit! and *This method of covering your advertising costs is being used by shrewd mail *order dealers every day. You can start one ad sheet, then when it's to the *point where you're mailing a few thousand monthly, start another going to a *different market, for added effectiveness. The work is not hard, and it's *fun! and and and and |
