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*HOW TO PUBLISH FREEBIE AD MAGAZINES FOR FUN & PROFIT. and *People are always interested in saving money. If you can develop a product *or service that will help them save, you are almost guaranteed success. *This report will tell you about a special type of magazine you can produce *and give away, free, that will generate substantial profits for you. * *The magazine is an ADVERTISING TABLOID. The magazine is made up almost *completely of advertisements from local businesses, with a coupon section *filled with money-saving offers from these businesses. These are fairly *easy to put together. The only real work you'll have to do is a bit of leg *work to get your advertisers for the first issue. The subsequent issues *will get easier and easier, because your original advertisers will return to *you, due to their success, and new advertisers will feel confident about *advertising with you. and *What if there are free ad magazines in your area already? Get a few copies *of each one. Take your time to look through them all. Make a list of the *things that you like and dislike in each one. You should then be able to *look down your list of dislikes and find ways to improve upon the current *magazines. Also, consider the type of advertisers in each one, and the *group of people the publisher is marketing to. Your magazine could *specialize in an area that they are ignoring. You could do one that's all *restaurants, or caters to upper-income families, exclusively. and *Here's the best way to start an advertising tabloid. First, think up a *name. Here are some words to your brainstorming: SAVE, FREE, DISCOUNT, *VALUE, MONEY, PAPER, PEOPLE'S, CONSUMER'S, COUPON, GUIDE, GUIDEBOOK. Think *of words that will convey the money-saving feel of the magazine. When you *come up with one (for example, "People's Free MoneySaver," then you are *ready to start identifying potential advertisers. and *Make a list of the potential advertisers for your magazine. Put down their *name, address, phone, and type of business they are. For example, if your *magazine will market to upper income people, then make a list of the *recreation businesses that these families might like (marinas, bed & *breakfasts, etc.), higher quality restaurants, and higher-priced retail *stores. Even upper income families like to save money (they didn't get to *be upper income by spending it all!). Then prepare a letter to be sent to *these advertisers. This will be your first contact with them. Detail your *planned publication, how they will benefit from it (it will draw new *customers in and will give experienced customers an extra incentive to *return), advertising rates and how you plan to distribute it (we'll cover *both later in this report). Your computer will be indispensable for this. *Set up a database with the business' contact information, then type your *letter as a form letter in your word processor. You can then merge these *and print them, then print labels for the envelopes, saving hours of time. and *A good idea is to enclose a business reply postcard with your letter. Check *with your postmaster for details about getting set up for business reply *mail. You pay postage on the postcards, but only on the ones that get sent *back to you. and *An 11" x 17" paper will carry 4 regular size pages, so if you think you can *sell 24 pages of ads, that would be 6 sheets, printed front and back. *Therefore, if you will be getting a 15,000 circulation (a good number to *work with for advertisers), you would need a quote on 6 11" x 17" pages, *15,000 copies each, collated and saddle stitched (stapled like a magazine). *Divide the price quote you receive by the number of pages of advertising *(24, in this example) and you will have your PER PAGE cost. You can then *divide this cost into smaller increments (half page, quarter page, 1/8 page, *etc.). and *As the ad size gets smaller, it should also be proportionately more *expensive, as an incentive to the advertiser to purchase a larger ad. *Observe the rates of other giveaway advertising magazines in your area when *figuring how much profit to add in above your cost. Price yours *competitively and you'll do well. If your market is a more targeted one *than the competition gets, you can charge a bit more. You should offer a *multiple issue discount, like "advertise in three issues, get the fourth *free." This will increase your advance sales. and *When you talk to potential advertisers, find out if they have camera-ready *ads that can be used. These are ready for the printer, and can save you the *time and effort of typesetting. Most businesses will have ads pre-made, *which you can insert into the master copy that will go to the printer. If *they need an ad made for them, your printer should be able to help you with *the typesetting. and *There are a few ways you can distribute the finished magazines. First, you *could deliver them door-to-door. Don't put them in the mailboxes, as there *are postal regulations against that. Leave them in the customer's door *instead. Hire some teenagers to help out. Or, you could have the newspaper *insert them into the newspapers going to the area you want to hit. Most *papers can do this. Contact them for their cost. and *Bulk mailing is infinitely easier and more efficient, but requires a bit of *paperwork and registration fees. If you are delivering in one zip code area, *you can use either five digit presort mailing, or carrier route presort *mailing. You should check with your postmaster regarding rules and fees. and *Another option is to divide the copies among the advertisers and ask them to *give them to their customers. Other non-advertising businesses will often *agree to do this, since it will be a freebie to offer their customers. If *you do this, a good idea is to put a list in your publication of all the *places people can get a copy. This will make it easier for your readers to *get future copies, and it will entice other businesses to act as distribution points. This can be a very successful distributio *n method. and *In a city of 350,000 people, there can be many free advertisers. The best *one has 48 pages, a 15,000 circulation and, at the start, was published *every two weeks. It only took them three issues to get to the point of *publishing weekly. Every issue, by my calculations, takes in around $6,000 *of ad revenue. After you take the costs out, you have a profit of around *$4,000 per week! And this is being run by just three guys... You can *succeed in this, too! Just plan your steps ahead of time, and you'll do well! and and and |
