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*ADVERTISING MAPS:
*The Road to Big Profits
and
*Maps serve a purpose. People use them for directions. They trust them and
*depend on them to get them where they want to go. It tells them where the
*local attractions are, and other places if interest, particularly among
*tourists - the people who use maps the most.
and
*Considering the credibility and the power of maps as a printed medium, it
*takes an entrepreneur 2 seconds to realize that there's money in maps...as
*an advertising vehicle.
and
*You can design your city map to be as large as 28" x 40" which can be printed
*by commercial print houses with large format presses. Or you can use the
*11"x 17" format and bring it to your neighborhood quick printer.
and
and
*THE MAP
*What you're going to make a map of is as critical as deciding about how
*you're going to do it. These are the two questions that will make the
*foundation of your business.
and
*Big cities are very seldom a great market for City Maps. However, if you
*break them apart and make maps for selected business districts, even down
*to selected neighborhoods, the taking is plenty.
and
*Focus on dense retail districts. Target those with neighboring restaurant
*rows, historical spots or other tourist attractions.
and
*Purchase reprint rights of already existing maps as this would prove
*significantly easier and more cost efficient than producing one yourself.
and
*"Cartoon" maps may be visually entertaining, but they are seldom useful.
*You will probably attract more advertisers if you can equate your
*advertising rates with potential use.
and
*Advertisers position advertising blocks on the outer edge of the map area.
*Depending of the size of your map and the paper you plan to print it on, you
*can have as many or as few "blocks" to offer for advertising. Encourage your
*advertisers to buy more than 1 block of advertising. This will not only make
*your map look more exclusive, but it will also make your selling task much
*easier.
and
and
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