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Now, get
Totally free $15
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HOW TO EFFECTIVELY KEY YOUR ADS and *Advertising smartly means you must keep track of which publications draw *the most responses, as well as which ad copy is best. This can be done by *KEYING your ads. and *A key is the identification code you use in your ad. It shows you which *publication, date, and ad copy brought in the response. Keying your ads *is simple to do, and can be done in a few different ways. * *The easiest and most common way to key your ads is to attach the key code *to your address. and *EXAMPLE: If your address is 555 Easy St., your keyed address might look *like "555 Easy St., Dept IOP-8" The IOP-8 is the key, and could signify *Income Opportunities - August issue. * *The addition of the key to your address should not pose problems for the *post office, but it's still a good idea to contact your postmaster. Show *him or her the keys you intend to use and get their opinion. They will *know which formats will be disruptive to delivery. and *If you use the phone for responses, you can put a "Department Number" in *your ad, and instruct the customer to ask for the department when calling. *You or your phone operators would then take note of the code and use it to *tally your responses. and *Finally, a good way to check which of your mailings or flyers are *succeeding is to use different colors of paper. For example, if you're *testing three different mailing lists, use three different colored papers, *one to each list. You can then instantly tell when you receive order blanks *which list the response came from. and *Be sure to keep a list of your key codes and what they correspond to. By *doing this, you can tell which publications are worth continuing your ads *in, which should be cancelled, and which ad copy should be used. This will *allow you to pour your ad funds into the most worthwhile places, and reap *the benefits! and and and |
