*AEROBICS CLASSES
*Dancing For Profit
and
*Although the national obsession for group exercise has begun to level off,
*estimates claim 23 million Americans participate in aerobics in health clubs
*and exercise gyms.
*This includes people enrolled in programs run from community facilities,
*YMCAs, and gyms, to dance studios in shopping malls.
and
*This figure represents 10% of the US population who exercise occasionally,
*definitely a fraction of what it used to be 10 years ago when the craze was
*at its peak and America was waking up to the urgent message of the importance
*of exercise.
and
*NEW MARKETS
*The decline of enrollment-based fitness programs have forced many studios
*to expand their services.
*For example, some jazz exercise studios now offer skin care and nutritional
*counseling. Some offer shiatsu classes.
and
*The biggest problems for any stationary fitness program is being able to
*organize classes that work around the schedule of its potential clients.
*The interest in fitness remains. The market did not dwindle as the figures
*suggest. The biggest challenge in this industry to identify new ways to
*deliver its services to the market.
and
*BUNS OF STEEL
*If you are an aspiring exercise entrepreneur, here are three avenues by
*which you can deliver and sell your services to your market:
and
*CORPORATE CONTRACTS.
*Many businesses recognize that healthy employees are productive employees,
*something the Japanese realized decades ago.
*You can send instructors to a business location to conduct exercise classes
*that are subsidized by the employer.
and
*SATELLITE CLASSES.
*You can lease community or church facilities, recreational centers or school
*gymnasiums and hold classes for people in that community. Some very large
*apartment complexes have halls or functionareas where classes can be held.
and
*VIDEOS.
*Students who attend your class once can continue the routine on their own
*time. That's the convenience video can offer. Instead of coming to an
*organized exercise class, piople will attend an exercise class in front of
*their VCRs. In fact, a video tape can be an excxellent add-on product
*to corporate contracts, satellite classes, or studio classes.
and
and
and
