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BEGINNERS TAKE NOTICE! and *Would you send Sears $20 and expect them to know you were ordering without *you specifying it in your order form? Would you send your electric company *a check for $15 and expect them to know what account you were making a *payment on? Of course you wouldn't _ so how are mail order businesses *suppose to know what you're ordering or requesting? and *And a note like "Send me info" is NOT sufficient enough. Remember the rule *of "who," "what," "when," and "where" we learned in grade school English? *"Send me info" still doesn't tell a business what you are ordering. Most *mail order businesses carry a large number of different products. If they *send you information on everything they sell, not only would it cost a lot *more in postage and require a 9x12 envelope _ but you'll get a lot of *different information on products you may not be interested in. In fact, *the business may not include the information you originally requested *because they had no idea what you were ordering and couldn't afford to send *you everything they have. and *Then, to top it off _ some of these people that wrote to the mail order *business requesting information will get upset and file a complaint against *them because they never sent the proper information. This is a big problem *we see getting bigger and bigger and I hope this report will do a small part *in clearing it up. and *Okay _ let's be realistic. If you are guilty of inflicting pain on dealers *by not letting us know what you are ordering or requesting information on *don't worry. We don't hate you and want you to hang your head down and slink *away in shame. On the contrary _ we want your business and we want to keep *you happy as a steady customer. The next time you order something, read your *note or letter ONE time before putting it in the envelope and sealing it *shut. Ask yourself if you have provided the business with enough information *to process your order. That's all there is to it! and *A correct form of writing a business letter should go something like this: *"Dear (Name): We noticed your ad in (name of publication) and would like more *information on (product or service). Your attention to this matter would be *greatly appreciated." If you don't want to take the time to write this much, *you could just cut out the ad you saw and tape onto your letterhead or a note *paper. Enclose the proper stamps, money or SASE for a reply and you're ready *to fold in an envelope and mail. and *And by all means _ place your RETURN ADDRESS on the outside of the envelope. *Believe it or not, I personally receive 100's of orders per year without a *return address with a few dollars stuck inside an envelope. I have no clue *"what" is being ordered and even less of a clue as to "where" to send it. and *As mail order dealers, we sometimes believe that we are totally alone in this *business. Since most of us work by ourselves, isolated from most of the *working 9-to-5 world the dreaded "lonelinosis" sets in. But remember *just because we don't see our mail order dealers and distributors face to *face, they are there. This statement may sound a little too elementary, but *sometimes we overlook the obvious. Mail order is full of fine, upstanding *and caring mail order dealers. Every one of us are breathing, thinking human *beings. We fall in love, have personal problems, have bad days, have slow *months, have busy weeks and have lives to lead. A majority of us have *children and all of us have family and friends that occupy our time. and *We should all support each other and make as many friends as we can. *Although the world seems like it is self-oriented half the time, the only *person that can begin a change is the one in the mirror. Think of others and *try and be more understanding. I think I speak for all dealers in saying that *we all WANT to fill your orders and process them as quickly as possible. *All we ask if that you let us know WHAT you are ordering or WHERE you saw *our ad so we can send you the correct information you need the first time *around. and and |