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MAIL ORDER TIPS FOR BEGINNERS and *Thanks to our great customers, our business is continuing to grow at a *steady, uphill rate. With this increase in business, we seem to notice the *beginning of customer complaints about our turnaround time for processing *orders. and *At first, I became "paranoid" and thought I was doing something wrong. *I forced myself to work 20 hour days, eliminated my social and family life *completely and ignored anything else that didn't pertain to business. *Unfortunately, this approach did not solve the problem. I ended up running *my body down and became so ill I was confined to bed for almost 4 days. *So, what did I gain? and *Then, I received another complaint about our turnaround time a few weeks *later. But this time, instead of getting "paranoid," I sat back and analyzed *the situation. The 3 complaint letters had one thing in common _ they were *all from beginners in mail order. My long-time, repeat customers had not *complained in the least _ just 3 beginners in mail order. and *So, I telephoned one of the people who complained and learned they had *expected their order within 4-5 days after they mailed their original *order in. Since it had been 2 weeks since they ordered, they labeled our *turnaround time as "very poor." It suddenly dawned on me that they were *expressing the same behavior all beginners experience _ lack of patience! *But, they aren't entirely at fault. and *Why? Because most beginners in mail order are used to shopping locally. *They walk into K-Mart, pick out what they visually want to buy, pay for it *and take it home (no waiting.) In addition, when these beginners get involved *in mail order, they are excited about their business. They are ready to go! *They wait and watch their mailbox everyday for the order they in. Their *patience wears thin. and *Another reason beginners to mail order are so impatient is because the *advertisement they answered to send in their order motivated them. They were *excited and wanted to learn more. Since they don't have many customer orders *to process and take up their time _ the beginner will rush to their mailbox *everyday, hoping to find their order. Time is slow for them and a week seems *like 2 years. So naturally they become angry because they are tired of *waiting. What happens to a child who is promised a day at the circus if *they clean up their room? Don't they hurry and scurry around just to get the *reward? and *Eventually, these people will understand why turnaround times can take *several weeks for average mail order dealers. If any mail order business *has been around for several years or decades, they are probably processing *huge tons of mail on a daily basis. And since most of us are too poor to *hire outside help, we do most of the work ourselves. and *In addition, we operate on low budgets and therefore do not have all the *updated equipment that would make our jobs easier. And on top of all this, *most of us are very conscientious about our quality and would rather take *the time to do each job right rather than "rushing" just to get caught up. *That's right! Most of us don't have large offices with 200 employees. *We're one-person operations and have to sleep and eat once in a blue moon! and *Most beginners cannot conceive the idea of hauling a mail sack or tray full *of mail home on a daily basis. Then, it takes 2 or 3 hours just to open it *all and another hour or two to separate and begin processing the orders. *Couple these duties with phone calls, price quotes, marketing, picking up *supplies, designing advertising materials, etc. the average mail order *dealer works his/her "behind" off! and *Heaven help the guy or gal that has a family. Or a single mother working a *part-time or full-time job and running a business out of her home. These *people are doing the best they can! and *So, if you are a beginner _ give us a little slack if your order is delayed *(within reason, of course.) The inner-circle dealers who have been in *business awhile are there because they have proven themselves to be honest *and reliable. They want to provide you with the best quality, so give them *a few extra days! and *And if you're finding it difficult to wait and you have a lot of time on *your hands, send for a few Big Mails and read some of the tabloids and *adsheets to occupy your mind. If you don't have any _ send a few stamps *to Jerry Goodwin, PO Box 429, Johnson KS 67855 or C.J. Nelson, 1825 Domanik *Dr, Racine WI 53404 or Admark, 3240 Lone Oak Rd #155, Paducah KY 42003 or *Suttco Marketing, Box 9684, Hwy 41-W, Trenton NC 28585 and request some. *Spend time doing research and that order will be in your hands in no time. and and and |
