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MAKING MONEY WITH HOME-MADE BOOKLETS
and
*Self-publishing home-made booklets and/or manuals is probably the easiest
*way to break into your own Information Marketing business. Even if you do
*not have training as a writer, you still can research and compile
*information on interesting subjects.
*You can self-publish just by typing your book or manual and having a
*competent typesetter place it in camera-ready format for you.
*Once the book or manual is ready for printing, ask your typesetter to
*print out 10 or 15 copies on their laser printer. You'll probably have
*to pay extra for the copies, but it's cheaper in the long run. If you want
*50 or 100 copies, take the master the typesetter sends you and have them
*printed at the local copy shop.
and
*Once several copies are printed and bound, you can begin marketing them.
*Advertise the book or manual in the mail order publications or other
*publications geared toward the target market you are attempting to sell to.
*(In other words, don't sell a book about collecting dolls in Sports
*Illustrated.) Send sample copies to publishers who offer reviews and
*write-ups to take advantage of free advertising. You could even send a
*free sample to the publisher of a well-known tabloid and ask for a plug
*if they enjoyed the book.
and
*Most mom-and-pop operations will allow you to place your book in their
*store for 40% to 50% of the cover price. This way, copies that don't sell
*won't cost you anything. All you have to do is check up on them once or
*twice per week and make sure they are easy to find on the rack to attract
*the eye of the potential customer. And if your booklet is filled with
*recipes or local folklore _ local businesses will be thrilled to promote
*and carry your book on their shelves. Local people love to read books about
*their community and keep them as collectors items.
and
*By marketing your own product _ orders will come directly to you or be
*controlled by you. If you sell through the mail, you simply mail a copy
*of your book or manual with a cover letter thanking the customer for their
*order. Believe it or not It's that simple! And best of all you keep
*all the profits which is better than sharing the money with another
*publisher who dropships for you.
and
*Yes, there will be some costs involved in advertising, printing and
*mailing to promote your self-published book or manual; but do you know
*the costs involved in sending drafts out to publishers for acceptance?
*Believe me, it runs into the $1,000's! And big companies who will publish
*your book for you start out with costs of $10,000.00 or more without the
*guarantee that you will even make one sell!
*One of the easiest types of books to publish and sell through the mail are 5x8" booklets.
To get a sample of one of mail order's
 | most popular 5x8" publications, send $2 to Graphico Publishing, PO Box 488, Bluff
City TN 37618 and request a sample copy of Th
*e GrapeVine Journal. Examine how it is put together and how it is printed.
*
*If you really want to save money and put your own booklets together,
*simply have them printed and shipped to you. Then, you will collate the
*pages in the proper sequence, staple them in the middle (called saddle
*stitching), fold in half and you're done. The only office tool you need
*to invest in is a long-armed stapler. One can be purchased at your local
*office supply store or through Quill or Viking (two main mail order office
*supply companies.) The current price is around $40. A printer, Kem's Graphics,
*549 Friendship Rd, Seneca SC 29678 specializes in low-cost printing of
*booklets but if you want to do-it-all-yourself, any good mail order printer
*will print them and ship back to you. All you pay for is the 2-sided printing
*price. |
and
*Plan your next book, manual or other publication and enjoy the benefits
*of keeping all the proceeds. It's really a fantastic way to make some extra
*money while still keeping your job and your steady income.
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