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THE ADVANTAGES OF LOCATING A GOOD MAIL ORDER "BUDDIE" and *Many beginners in mail order today think they are totally alone in the *operation of their business. Nothing could be further from the truth! Mail *order is full of fine, upstanding, caring and honest people. and *Mail order products are normally higher quality than locally purchased items *because they have to be. If I can purchase my car wax at Cornerstore Auto *Parts, why would I purchase it through mail order? Because the car wax I *buy through mail order is not available at my local store. and *Many people don't want to contact other people in their same field because *they are afraid of competition. You are confusing mail order with local *business. Sure, if you own a shoe repair store and another guy who owns a *shoe repair store opens up a shop across the street from you _ there will *be competition. But suppose you live in New York City and your shoe repair *store is located on the east side of town. Would the shoe repair store *located on the west side of town be competition for you? I don't think so. *In a city of over 11 million people, I would think there would be enough *work for the both of you. and *In the mail order business, the world is your marketplace. If you are a *printer, you can work with another printer and help each other out. There *is enough business for the both of you without hurting each other. In fact, *you can refer business back and forth and work together to support the *printing industry as a whole. It's a win/win situation for both sides! and *Write personal letters to people in mail order. Read and study the adsheets *and mail order publications. When you find an ad that strikes your *attention, write a personal letter for more information. Inform the *dealer of your services. Explain that you are a NEW mail order beginner *or just entering the mail order market and you would appreciate any advice *or direction. If you see a product that you really like, write to the *dealer and ask how you might go about selling this product for him or her. and *Can't afford to advertise your C/R this week because you didn't receive *any orders? Write to publishers that you see running their ads. Ask if you *can send them a C/R ad in exchange for mailing some copies for them free *of charge. Some people may turn you down - but many others will take you *up on your offer. While you don't want to do this all the time and "ride *a good horse to death" - this bartering has helped me out of a few *situations when money was scarce. and *Write to publishers that publish a "Letters To The Editor" column. Mail *order publishers always enjoy feedback and opinions about their *publication. More often than not, other people won't write a letter and *the publisher will find yours a breath of fresh air! Compliment them on *their publication (if this is true) and always offer your help and *services at any time. To make a good friend - be one yourself! and *If you need help constructing a good business letter, visit your local *office bookstore and purchase a how-to book on business writing. Even some *secretarial reference manuals will provide you with samples of business *letters that you can copy word-for-word or edit and conform to your product *or service. Always be willing and eager to offer people your services. Of *course, you cannot give something away free when it will cost you money. *Instead, you need to barter with something that won't cause a financial *burden on you to supply. For instance: if you are already mailing to *people every month, it won't cost you anything to mail someone's *publication for them free of charge. If you provide writing, editing or *typesetting services; you will only be out the time it took you to complete *the job - no money will be lost. and *And once you locate a good dealer that you are interested in forming a *friendship with don't be stupid and take advantage of them. Most people *will help you out in a pinch and not think anything about it, but if you *keep taking and taking - you'll lose that friend forever. Your memory will *be a bad taste in their mouth and all the time you spend building that *friendship will be lost. and *If you are unable to pay someone for something they have done for you to *help you out - send them a "Thank You" card. A gift costing you only $1 *will be worth $1 million to the recipient just to know you care. and and and |
