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START YOUR OWN AD SHEET BUSINESS and *Starting your own ad sheet or sheets is a smart decision to make. Ad sheets *can: pay for your mailings; increase the reach of your advertising; and *turn a profit. All for only a few hours of work! First, what exactly is *an ad sheet? If you are on any mail order or opportunity mailing lists, *you'll know. Ad sheets range from part of a page to multiple tabloid size *publications, full of ads. These ads are placed primarily by other mail *order dealers and service providers. Circulation of an average ad sheet *ranges from 1,000 to 20,000 and more. Advertising prices are usually far *lower than in a national publication, such as Income Opportunities and Small *Business Opportunities. This is because of the lower overhead of the person *producing the ad sheet, as well as the lower circulation. But, your ad in *an ad sheet will hit mail order buyers, your primary market. Why start an *ad sheet? Well, here's a good reason. If you divide an 8 1/2 x 11 sheet of *paper into three columns the long way, you'll have 30 column inches (3 *columns x 10 inches of usual space, leaving 1/2 inch margins for the printer) *of advertising you can sell. For a circulation of 1,000, the usual ad rate *is around $5 for a one inch ad. That's $150 for that page! Printing 1,000 *copies would be around, say, $20, which leaves $130 to put toward the cost *of mailing it. If you want an inexpensive way to get your ad sheet mailed, *use a reliable print & mail dealer. You'll see them in the other ad sheets *you read. You can take care of the printing and the mailing in one shot, *for an extremely low cost! Include an ad or two in your adsheet for your *products and services on the sheet, and you've given yourself a few extra *ads at no upfront cost. But don't stop at 1,000. and *Print an extra 1,000. You can increase your ad rates a bit, since your *circulation will be doubled. Scan through the mail order publications you *receive, and look for other ad sheet publishers or circular mailers with a *code like this in their ad: X-50-SY. X means Exchange, 50 is the quantity, *SY means Send Yours. They will send out 50 of your flyers if you send out *50 of theirs. This is Exchange Mailing. Find 20 of these mailers (easily *done, there are A LOT out there), and exchange your ad sheet for theirs. *Insert one ad sheet into each of the envelopes you're mailing. and *Your ad sheet (and YOUR ads, which you inserted on your own sheet) will be *seen by an extra 1,000 people for little expense on your part. How should *you set the advertising rates on your ad sheet? Get on as many mailing *lists as you can, so you are receiving other ad sheets daily. Pay attention *to their ad rates and circulation. You will get a good feel for the current *going rates, and your's should fit in. If your rates are competitive with *the others out there, you should have no trouble filling your sheet. As the *size of the ad increases, you should discount the rate, usually starting *with three inches. In other words, while a one inch ad may be $5, a three *inch ad might be $13 or $14. Continue discounting all the way up to a full *page, which should correspond to the rate you are charging for full page *flyers in your circular mailing ads. (You ARE letting other people's flyers *ride along with yours for extra $$$, AREN'T you?? If you're not, see the *previous report in this series.) and *How to get advertisers? Find the best of the ad sheets you've received in *the mail, with the best value (ad rate/circulation) and put a one inch ad in *each one. This ad should have the name of your ad sheet, the circulation, *the rates, and your name and address, the words "Camera-ready ads, please," *plus any other details that will fit. When your ads get out, you will start *to receive ads of all sizes in the mail. Take a sheet of paper and draw two *lines, top to bottom, so that you have three columns, each around 2 7/8 *inches wide. On another sheet of paper, make a heading for your adsheet *with the name of the adsheet, rates, circulation, and your name and address. *Be sure to cut your header out STRAIGHT. Too many ad sheet publishers don't *take the time to cut and lay out straight, and it looks really shoddy. *Don't make their mistake! Using either rubber cement, "spray-mount" glue, *or clear, non-shiny tape, attach the heading to the paper. Then, as the ads *come in, attach them in the same way to your page. Use a ruler to keep your *ads aligned straight, for a more professional looking ad sheet. and *Once your sheet is full, send it to your printer. If you're only doing an *ad sheet on one side of your page, put one of your flyers on the back. If *you still have more ads, well, continue them on the back! They're money in *the bank. Once you've started one ad sheet, start another! One could be for *general ads, one for print & mail dealers only, one for multilevel offers *only... Use your imagination! Watch the other ad sheets and use the good *ideas you find. You'll find it's both fun and educational to publish an Ad *sheet! and and and and and |
