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*HOW TO BROKER PRINTING and *Everyone in any business, especially mail order, needs printing. But being *a printer takes huge, expensive printing presses, long hours and messy work, *right? WRONG! YOU can make money without the mess and expense by being a *PRINTING BROKER. and *A printing broker is, basically, an order taker for one or more commercial *printers. You take orders for anything from business cards to circulars to *large printing orders, take your agreed upon commission, then pass on the *order to the printer. The printer does the job and ships the order back *to you or your customer, depending on your arrangements. Because the printer *won't insert any of his or her literature in with the job, YOU will get the *return orders and commissions. You can even insert some of your circulars *for your other products and services with the job, saving your mailing costs. and *Here's what you need to do... Prepare a letter explaining your desire to *become a broker and mail it to all the printers in your area. The smaller *printers seem to be the most likely to work with you on this. Set up a time *to meet with any printers who are interested. During this meeting, explain *exactly what you will be doing (selling printing jobs by mail through *advertisements in mail order publications). You won't have to explain much *because almost all printers are familiar with brokering. Usually, you *should be able to get a 20% - 30% commission agreement, though it may depend *upon the competition in your area between printers. You should be able to *find printers interested in working with you, even those who already have *other brokers. Printing is a very competitive business and printers always *want more work. So, you should have no trouble setting up connections. One *good printer is all you need, however, being set up with more than one may *be an advantage (one may be cheaper for business cards than the other, who *may be cheaper at single sheet printing). and *Try to get a price list of YOUR costs drawn up by each printer. This will *help you if someone needs a price quote on a job. Also, you can check the *mail order publications and see what other printers are charging. If you *can undercut them and still keep a good margin (which you should be able to *do, easily), you can make good money in this business. and *Another good idea... Instead of a commission, you may want to set up a *"work account" with the printer, and get your printing done for free! *Printers hate to have "down time," where their presses aren't printing *anything. Work out an arrangement where you will have flyers, circulars, *ad sheets, etc, ready to be printed whenever the printer has down time. *Turn over the full amount of orders you receive, instead of taking your *commission, and get your printing done free during this down time! Most *printers will be more than happy to take this arrangement, and you can get *great benefits from it! and *Be sure your printer will be able to deliver QUALITY products ON TIME. *These are the two biggest considerations to keep in mind when selecting a *printer or printers to work with. Get samples of their previous work. *Talk to them about the importance of being timely with the orders you bring *in. Most printers will be understanding of your concerns, and will do *their best to keep you happy, as you will be bringing in orders they *otherwise wouldn't have. You have the capability to bring your local *printer orders from across the country... building their business while *building yours! Printing brokering is an easy way to expand your profits *while expending little extra work. and and |
