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*TYPESETTING BUSINESS and *Suppose you're new to mail order, and you want to put your ads into the many *ad sheets, tabloids and publications you're seeing in your mail box everyday. *The only problem is, you don't HAVE any ads! Here's where a typesetting *service comes into play. and *Typesetting IS NOT as difficult as the name suggests. It's just another *name for typing text based on a given layout or format. If you have a *computer, you can produce professional quality typesetting easily and *quickly. But you need a computer to offer a typesetting business. * *Put ads in ad sheets and other publications for your typesetting service. *Observe what other typesetters are charging and be competitive. You should *probably expect to get $1 - $3 per inch. This doesn't sound like much, but *the work is easy, and you will be doing other things besides just *typesetting, as you will see later in this report. * *Typesetting should be offered as an "add-on" service, best in connection *with your own ad sheet. Your customers will be providing the ad copy, so *all you have to do is arrange it. Usually, around 35 words will fit into a *one-inch ad, leaving room for a border and a piece of clip art. and *Here's sample wording for an ad: "PROFESSIONAL TYPESETTING - Get your ad *typeset and mailed to 1000 hungry buyers! $5/inch (35 words max.), $1 each *additional inch. You get 15 camera-ready proofs FREE! Send payment & 2 *first class stamps to: (Your name and address)." What you will be doing *here is typesetting the ad, inserting it into one of your adsheets, and *sending the customer 10 extra copies of their ad, along with as many of your *other offers as you can for 2 stamps. You may be giving the typesetting for *free, based on your ad sheet rates, but it's worth it, as this is a great *way to get new ads, as well as new customers. and *So, here's how to typeset a one-inch ad. First, don't worry about trying to *fit everything into one inch! That's right. Make it twice the size it will *be when printed. This gives you more room to work with, plus it will be a *better quality when reduced to one inch on a photocopier (that's the trick!). and *For a one-inch ad, make a 2 inch tall by 4 1/4 inch wide border on a piece of *white paper with your rub-on borders. Next, make a light guideline with the *blue pencil for the headline. Use rubdown letters of the appropriate size to *make the headlines, being careful to follow the guideline to keep everything *straight. Then, load the paper into your typewriter and neatly type the copy *into the remaining space. and *If your typewriter will do extra-bold words, use them to highlight important *words in the ad, as well as the name and address. When you type the ad, leave *a bit of space on one side for an appropriate piece of clip art. Cut the *clip art from the book, and using either rubber cement, "spray-mount" glue or *clear, non-shiny tape, attach it to the ad. Use liquid paper to cover any *specks or smears on the ad. Then, reduce it 50% on a photocopier. *You've just typeset an ad! and *You should always offer extra copies of the ad to your customers. So, make *five copies of the ad, cut them out, and place them straight face down on *the copier glass. Make two copies of that, cut out the ads from the copies, *and you have fifteen copies to send your customer, plus the original to put *in your own adsheet. and *You must also have a laser printer and a good graphics program or word *processor. Use your graphics program to do the layout steps above. You *can add clip-art in the computer, or manually, after printing the ad. You *won't have to worry about reducing the ad on a photocopier, as you can do *that within your graphics program. Plus, printing extra copies is a snap. *Most graphics programs will let you "copy and stamp," which means making a *copy of what you have made (your ad), and stamping it elsewhere on the *screen. Hence, you can make your fifteen copies all on one page and print *them once, quickly and easily. And, your typesetting will look super- *professional! and *Remember how I asked for two first class stamps in my sample ad? That gives *you plenty of "envelope space" for your other offers and ad sheets. You *should be sure to include a copy of the ad sheet your customer's ad appears *in, so they can be assured you delivered on your promises. and *Offering typesetting will get customers who are new to mail order, as well *as seasoned professionals who don't want to bother with doing their own ads. *It will also expand the number of people who get your ad sheets and offers. and and and and and |
