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SELECTING THE RIGHT BUSINESS NAME and *Ask 500 people already in business how they decided upon their business *name and you will get 500 different answers. Everyone has a story behind *how they chose their own business name. Even if the business is named after *their own birth name, there's a reason why this was done. and *When you open a business, in a sense, you are causing a new birth to begin. *This new birth was created from an idea alone by you or your associates. It *will have its own bank account, it's own federal identification number, *it's own credit accounts, it's own income and it's own bills. On paper, it *is another individual! Just as if you were choosing a name for your own *unborn child, you need to spend considerable time in deciding upon your *business name. * *There are several reasons why a good business name is vitally important to *your business. The first obvious reason is because it is the initial *identification to your customers. No one would want to do business with *someone if they didn't have a company name yet. This makes you look like *an amateur who is very unreliable. Even if you call your company "Kevin's *Lawn Service," a company name has been established and you are indeed a *company. People will therefore feel more comfortable dealing with you. and *Secondly, a business name normally is an indication as to the product or *service you offer. "Mary's Typing Service," "Karate Club for Men," *"Jim-Dandy Jack-of-all-Trades," "Laurie and Steve's Laundry," "Misty's *Gift Boutique," and "Star 1 Publishers" are all examples of simple *business names that immediately tell the customer what product you offer. and *However, most people will choose the simple approach when naming their *business. They use their name, their spouse's name, their children's names *or a combination of these names when naming a business. The national *hamburger-restaurant chain "Wendy's" was named after the owner's daughter. *However, research has proven that these "cutesy" names are not the best *names to use for a business. Many experts claim that it makes the business *look too "mom-and-pop-sie." However, this depends on the business. If you *are selling something that demands this mood or theme to appeal to your *market, it's best to use this approach. *
*Personally, I am inclined to name my businesses with catchy names that
*stick in people's heads after we have initially made contact. Names like,
*"Sensible Solutions," "Direct Defenders," "Moonlighters Ink," "Printer's
*Friend," "Strictly Class," "Collections and Treasures," and "Starlight on
*Twilight" are all good examples of catchy names. These types of names
*relate to your product or service but serve as a type of slogan for your
*business. This is a big help when marketing.
and
*A friend I know owns a business called "Mint and Pepper." He grows and
*sells his own line of raw seasonings to people in the local area. At a
*get-together for small businesses, he passed out his business card. The
*card had a peppermint candy glued on the back and the slogan read: "Your
*business is worth a mint to us." This marketing concept not only got my
*friend noticed and remembered, but brought in several large orders for
*the business.
and
*When you name a child, you may not decide upon a definite name until
*after they are born. You do this because a name is sometimes associated
*with a type of personality. When you name a business you may need to wait
*until you have a product or service to sell and then decide upon a
*business name before going into the business itself because your business
*name should give some clue as to what product or service you are selling.
*A business named "Joe's Collections" normally wouldn't sell car parts and a
*business named "Charlie Horse" would not sell knitting supplies.
and
*To generate ideas - begin looking at business signs everywhere you go.
*Notice which ones catch your eye and stick in your mind. Try and figure
*out "why" they stuck in your mind. Naturally, the business "Dominos Pizza"
*sticks in your mind because it is nationally known. These don't count!
*Look around and notice the smaller businesses. Take your time. Within a
*few days you should be able to come up with a few potential business names.
and
*Then, when you finally find a few names you really like - try reciting
*them to other people and get their opinion. It won't be long until your
*business will have the proper name that will carry it through it's life!
and
*MAIL ORDER HINT: |
