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*REFERRAL CARDS WORK! and *Any business' best resource is the customer who's already done business with *them. This customer will be the one who provides return business, and refers *new business. How can you insure that you get those referrals, though? As *anyone knows, people will be more inclined to pass on information about bad *experiences than good experiences. So, you have to give them an incentive. *The best way to do this is to run a REFERRAL CONTEST. and *Give each one of your customers a supply of cards they can give out to their *friends. A good idea is to use your business card, and get a rubber stamp *designed to stamp this message on the back: and *"Send a friend! You will get a one coupon good for a XX% discount for each *new customer who brings this card in! Good through XX-XX-XX. Add the new *customer's name. and *Insert the discount you want to give the person making the referral, and the *expiration date. Two good ideas are to either offer a prize to the person *who sends in the most referrals, or put all the cards that are brought in *into a box and hold a drawing at the end of the promotion, with both the *person making the referral and the new customer getting a prize. and *It's important that you publicize this contest. A contest is no good if *nobody knows about it. So, put a big sign about it in your store. Put an *ad in the free weekly paper in your area and in any freebie advertiser *tabloids. Print up some flyers and put them up in places where people will *see them. and *Referral contests work especially well for service businesses, like hair *salons, auto mechanics & body shops, dry cleaners, video stores, caterers *& photographers. Any business that relies on expanding it's clientele can *successfully grow from a referral contest. and and and |
