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WHAT MAKES A MAIL ORDER CATALOG SUCCESSFUL?
*
*Does the job sound prestigious to you? If so _ you have never been a
*Publisher; especially a mail order Publisher. Overhead expenses for printing
*and mailing are financially draining and every month you are held to
*stringent deadlines. You also must know what you're doing to generate enough
*paid advertising to meet expenses for every single issue. Sometimes, you
*have to take a big loss and end up spending your own money just to get the
*issue out. Yes _ there is a bad side to being a Publisher!
and
*But if you are just starting out and you want to become a Publisher, you
*should start small and get your "feet wet." One easy and excellent way to
*start your publishing career is to start your own short and simple 3x6" or
*5x8" unclassified ad column.
and
*Choose a publication that you wish to run your small unclassified ad column
*in. Try and start with a minimum 20,000 circulation. Select some well-known
*publishers who advertise in adsheets and tabloids and print their ads
*instead. Make sure they get a copy of your unclassified ad column with a
*note explaining that you ran their ad free of charge so they could give your
*publication a try. Most of these advertisers will send you a paid order back
*because they will appreciate your generosity.
and
*However, they will also tell others about you and generate free word-of-mouth
*advertising. Word soon gets out about people who try to help others and your
*business booms! Publishing any type of publication that is dominated by your
*own ads certainly shows that you are a new publication without any
*advertisers. This is bad publicity _ especially since this is your first
*issue and you're trying buying something is satisfied and makes a repeat
*purchase. In fact, newcomers are eager to learn and will buy anything to get
*started learning. By taking advantage of them only means that you will make
*one sale in that person's lifetime. But if the product is good and worthwhile
*they will order from you again and again. Many newcomers today will be big
*businesses tomorrow. And I'm sure if a newcomer found a honest company that
*really helped them break into the mail order field they would continue to do
*business with them when they really did make millions of dollars. See what I
*mean? The back-end sales for a lifetime would be worth the investment.
and
*I'm not saying that you can take a piece of "junk mail" claiming to make the
*person $1 million in 30 days or less and turn it into a valuable and
*worthwhile product. Since this is a downright lie, there is no way to market
*this honestly. However _ you can study the piece of "junk mail" to determine
*what words and phrases were used and how the ad is written so you can
*understand how to present a REAL product that people will be eager to buy.
and
*Then, pass the word and tell every new person you come into contact with
*about these pie-in-the-sky-schemes. You might even want to try writing to
*some of the people listed on the chain letters. Explain how all this "junk
*mail" only appeals to their emotional needs and how the company who
*originally wrote these materials are USING them to only get their money.
*If everyone passed along this information _ it wouldn't take very many years
*before we could put a stop to all this nonsense.
and
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