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CHOOSING A PRINT & MAIL DEALER and and
* and *A direct-mail campaign is EXPENSIVE! There are many ways to cut the cost *of your mailings. Bulk mail, SASE's, and many other ways. One of the best *ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER. and *Print & mail dealers do exactly what their name describes. They can take *your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn *from a mailing list. Their services are quite inexpensive, sometimes *costing close to what your local printer would charge for printing alone. *How is this? and *A print & mail business runs something like this. When the dealer receives *an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed & *mailed, he will print the flyers on one side of the paper, with HIS flyer *on the back. and *Thus, anyone who receives the customer's flyer will also get the dealer's *flyer. This cuts his advertising costs. Then, he will assemble a group of *different orders together into one mailing. This could as little as two *pages, to as large as 50 pages. These are bulk mailed to names drawn from *a mailing list, usually of opportunity seekers or mail order enthusiasts. *They could also be mailed out to those who have responded to ads the print *& mail dealer has placed. and *How can you be sure a print & mail dealer will do a good job for you? There *are four things you should do when dealing with a print & mail dealer for *the first time. The first two should be done when shopping for a dealer, *the other two are done after your first order is placed. and *First, send the dealer a request to be added to his mailing list. You *should then receive his next mailing. If you don't want to wait for a *bulk mail, send a few first-class stamps, and you'll probably receive it *quicker. Look through the mailing and observe the printing quality. Is *it smudgy, smeary and hard to read, or is it crisp and clear? If the *printing straight, or crooked? Keep in mind, the quality of the mailing *you receive will probably be the quality of YOUR flyer if you use this *dealer. Do this for a number of dealers and you will quickly be able to *determine which will give you the best print quality. and and and and and and and and and and and and *Second, find out what type of names the dealer is mailing to, and where *they come from. For best results, make sure the dealers name are fresh. *The best mailing lists in mail order are made up of people who have bought *within the past 30 days. Anything over 90 days old shouldn't be used. *Reputable print & mail dealers shouldn't have a problem with providing *this information. and *Third, when you place your printing order, request a checking copy. This *is a copy of the bulk mailing, sent to you. You can then see exactly how *your printing came out, the other offers surrounding yours, and your *position in the mailing. and *Finally, you should also request proof of mailing. When you mail a bulk *mailing at the post office, they will provide you with a receipt listing *the date and the number mailed. Request that a photocopy of this be mailed *to you with your checking copy. Not all dealers will do this, but the *reputable ones should have no problem with it. and *If everything looks good, and you sent a good offer to be distributed, you *should get favorable results. This report is not meant to say that a lot *of print & mail dealers are disreputable. Most use high quality lists and *produce top notch printing. Otherwise, they'd never get return customers. *Just be sure that you "look before you leap." and and and |
