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*CO-PUBLISHING ADVERTISING FREEBIES CALLED "AD SHEETS" and *Co-publishing really means you agree to mail a certain number of copies of *an Ad sheet with your regular mailings. In return, you usually get two *things: 1) You get your ads in that ad sheet for half price, as long as *you co-publish, and 2) You get to keep 50% commission on all ads that *people mail to you to include in the ad sheet. When you co-publish, *your name and address will go on the copies of the ad sheet that you are *sending (either the publisher will put it there, or you can rubber stamp it *in the provided space). People who receive your copies of the ad sheet, who *want to place ads, will send their ads and payment directly to YOU. You *keep your cut and forward the rest, with the ad, to the publisher. These *arrangements vary. The usual arrangement: 50% off ads, and half for *commission on new ads placed through you, for as long as you co-publish. and *Usually, before you can co-publish an ad sheet, you will have to place an *ad at full price. Indicate with your ad order that you want to co-publish, *and include the number of copies you intend to mail out. If you can mail 50 *easily, say 50. Don't say 200. See, this adsheet might get published every *two weeks. If it takes you two months to send 200, people will get old *copies and will see your name on them. This will give the impression that *you're slow, and you obviously don't want that! and *Why would any publisher want to have others co-publish THEIR ad sheet? *After all, they lose out on half the ad revenues from any of those ads. *Well, by having co-publishers, the reach of the ad sheet can be greatly *expanded. The publisher may only be able to mail out 1,000 himself; with *other people doing extra mailings, another 1,000 might see the ad sheet. *The higher circulation allows higher advertising rates, which partially *compensates for the 50% commissions. Also, most publishers put ads for *their own offers in their own ad sheet (the main function of their ad *sheet, as noted in the previous report, is to cover the publisher's *advertising expenses). This means their offers are seen by an extra 1,000 *people, and the only expense is mailing ad sheet copies to only a few people. and *So, exactly how do you benefit from co-publishing other ad sheets? You get *cheaper advertising. You get better circulation of your own ads, from the *other co-publisher's mailings. You get another sheet to insert into your *"big mails" (see the next report to learn how your business can explode by *using this idea - including how to send tons of mail to your customers for *FREE!). You get a commission for every ad placed through you (this can pay *for YOUR ads in the ad sheet, meaning FREE advertising for YOU). and *How do you benefit from having others co-publish YOUR ad sheet? Your *circulation is VASTLY expanded. You don't have to pay others upfront to *mail your sheet. You just have to send them however many copies they can *mail, and be willing to give them a commission on new ads. But look at it *this way, these would be ads you WOULDN'T get otherwise, because your sheet *wouldn't have reached that person if you were the only mailer. and *Co-publishing is built on trust. If you promise to mail out "x" number of *copies, keep your promise. If you don't mail them, you can't get the *commission on the ads that may have been placed. Also, your offers won't *get the extra circulation they deserve. But, do it right, and you will see *your orders grow! and and |
