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ARE YOU A COPY CAT *IF SO _ YOU'RE IN FOR A SHORT LIFE!! and *Yes! That's true! More and more, everyday, new dealers are entering mail *order and copying the work of others. Some of them are not even aware they *are doing anything wrong. Besides, they are trying to learn from others so *why not copy them? and *You have to make a distinction here between "copying" in order to improve *upon someone else's idea OR "copying" in order to make a lot of money for *yourself. Let me give you an example - A business associate of mine created *a rotating-type adsheet. You know the kind. A person pays $10 to be placed *in Position No. 1. All other ads are rotated to the right until they move *off the sheet. If done properly _ the person who paid $10 to be on the *rotating adsheet should NEVER come off. However, people take this idea - *try to copy it _ and turn it into a scam. They intentionally take a good *concept and make it into a rip-off where all the profit is made by the prime *source. How unfortunate! and *In fact _ this is exactly HOW rotating adsheets got a bad name. Here's how *it really is supposed to work: and *Gail pays Max $10 to have her 2" C/R ad placed in Position No. 1. She *receives a camera-ready copy of the rotating adsheet back in the mail with *her ad in Position No. 1 and 8 other 2" ads from other dealers. Gail is *responsible for printing and mailing copies of her particular rotating *adsheet to generate advertising for 9 people (including herself.) *Gail mails Shawn a copy of her rotating adsheet. Shawn wants to take part *in the promotion so he sends Max $10 with his 2" ad and a copy of Gail's *rotating adsheet. Max places Shawn's 2" ad in Position No. 1 and moves Gail's *2" ad to Position No. 2. This way _ Shawn is mailing copies of Gail's ad *along with his own. Now Shawn mails a copy of his rotating adsheet to Gary. *Gary wants to get involved so he sends Max $10 along with his 2" C/R ad and *a copy of the rotating adsheet Shawn mailed him. Max places Gary's 2" ad in *Position No. 1, Shawn's 2" ad gets moved to Position No. 2 and Gail's 2" ad *is now in Position No. 3. and *Technically, Gail will NEVER reach Position No. 9 because the chance of this *generation factually happening is 1 in a million. So essentially _ Gail's ad *should never go off the sheet. and *Unfortunately though _ some people have taken the concept of helping people *like Gail and turned it into a money-hungry game for themselves. Instead of *moving the ads in the proper positions, they might place Gary's ad in *Position No. 1 and Gail's in Position No. 9 (instead of 3 where she actually *belongs.) And then maybe Shawn won't be on Gary's rotating adsheet at all. *The rip-off artist doesn't realize that Gary might be personal friends with *Shawn and they might compare adsheets. The scam artist is only interested *in their gain and in not paying commissions due their hard-working people. *Eventually NOBODY ends up making any money and the idea goes down the tubes! and and *What happens is that these unaware "copy cats" eventually mail their ad or *booklet to the mail order dealer who originally designed the material; or, *even worse _ mail to someone who knows the dealer personally that has been *conveniently "left off". * *There's no way around it. and *And when your "copy cat" material is discovered you can be in for some *BIG TROUBLE! When you commit perjury of prime source-designed materials your *name will be mud within a matter of weeks. Your act will be reported in *almost every tabloid and adsheet and you will be exposed through rip-off *columns circulated to 1,000's of people. and *But not only that! A good mail order attorney can sue you and repossess any *assets you may have. Most small businesses start out as sole-proprietorships *(not incorporated.) Because of this, your personal assets can become the *possession of the attorney filing suit. and *The best way to avoid all this hassle is NOT to copy the materials of other *people. Sure, you can look at the work of other designers and get an idea as *to how you would like to present your materials; but, taking the actual copy, *cutting out pieces of it and inserting your own info is downright criminal *and uncalled for! The word "design" means to create from scratch! and *Good mail order dealers work very hard and put in a lot of hours for a *meager salary. When they have put all their efforts into designing a program *or an advertisement it's very demeaning to our industry as a whole if someon *e was selfish enough to "steal" and "forge" it only to destroy its original *intent!! and and and and |
