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*All-Cruise Travel Club
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*Minimum Start-Up: $500
*Average Start-UP: 10,000
*Revenue: $25,000 - $250K
*Profits: $10,000/Month
*One Person Business: Yes
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*Most Travel Clubs are organized on the premise of building a sizable
*membership capable of negotiating discounts with various travel providers.
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*The Travel Club makes money earning a commission every time a member
*purchases airline tickets, books a hotel room, or goes on a cruise. Today,
*things have changed quite a bit.
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*SELLING MEMBERSHIPS
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*With a swelling membership basis it is difficult for travel clubs to ignore
*the profits of charging for membership, no matter how insignificant the
*amount. With 10,000 members, a travel club charging only $20 a year will
*earn $200,000 in membership dues. This revenue is over any commission the
*Club earns when a member travels.
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*SPLIT DISCOUNTS
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*A Travel Club normally acts as a travel agent for the exclusive use of its
*members. As an "agency", it gets standard agent commissions from airlines,
*hotels and cruise lines. This can range anywhere between 10% and 18% of the
*purchase price. What travel clubs usually do is offer its members a rebate
*equivalent to 50% of its commission (meaning 5% to 9% of their purchase
*price). If the member spends $1,000, he/she gets back anywhere between $50
*and $90. This is enough reason for people to join a travel club, especially
*if the membership dues are just $20 a year.
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*ALL-CRUISE
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*As today's market shifts from the "all-in-one" and "do-it-all" service
*companies to that of "specialized" services, so do travel clubs. Based on
*industry statistics, the best area to specialize in is the Cruise business,
*the fastest-growing segment in Travel.
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*YOUR BUSINESS
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*Sell memberships to your All-Cruise Travel Club and offer rebates on all
*cruises and peripheral services the member books through the club. Find
*products or services that you can give as bonus for signing up for a year's
*membership.
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*You may even want to seek distributors who will purchase membership cards
*in advance, at 15% of the retail price. This means that if the membership
*retails for $20, a distributor buys it from you for $3. If you sell 10,000
*memberships this way, you've just earned $30,000. Then, add to this revenue
*from commissions when members take a cruise.
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*C.L.I.A.
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*The Cruise Lines International Association is a trade body representing the
*interests of the Cruise Lines segment of the travel industry. Membership to
*the Association is only $245 per year. The Association also has a
*certification program that can bring your business immediate credibility by
*being able to sell direct all-cruise packages.
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*To contact CLIA, call 1-800-372-CLIA.
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