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HOW TO MAKE MONEY PRODUCING DISCOUNT CARDS and *There is a big money business that can be started for next to nothing, with *low risk, that involves giving away special cards. These cards are DISCOUNT *CARDS, wallet-sized cards that allow the bearer to receive discounts at *participating businesses. These businesses pay to have their advertisement *on the card. They profit from the increased exposure and from gaining new *customers who come in for the discount and become return customers. *The card-holders benefit from the discounts they can receive. *And YOU benefit from the profitable advertising you sell!
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*For the general public, great distribution spots are similar to the college *spots. Restaurants, grocery stores, theaters, apartment buildings, anywhere *where there are large groups of people. Don't forget that you can give a *good supply to each advertiser, to give free to their customers. All you *need to do is a few good, persuasive phone calls, and your distribution will *be taken care of easily. Stress to the person you're speaking with that *making the cards available to their customers will be good business for them, *even if they don't advertise on the card, because their customers will *appreciate being given these discounts and will look upon the business as *their friend for doing so. and *Now that you have your printing quotes, determine how much you can charge for *advertising. Estimate what your phone, advertising, driving and postage *expenses will be. Lump these all together and you have an idea of what your *costs will be. Now, multiply that figure by five. Divide that figure by the *total number of advertisers you will have on your card. The number you end *up with is the average price you could charge per ad. Does this sound *reasonable, considering the number of cards you'll be distributing? If so, *it should make a good starting point. and *For example, if you are planning to distribute 8,000 cards with 26 *advertisers, and your estimated expenses will be $1200, the formula is *($1,200 x 5)/26, or $230.77 average ad price ($28.85 per thousand), and your *profit would be $4,800. Considering the benefits the advertiser will get *from the cards (they will be kept and used for a long time, usually 3 to 6 *months, and 5,000 people will be exposed to their ad repeatedly over that *period of time), this will probably be reasonable. You need to consider the *economy in your area, the size of your area, and any competition you might *have, as this can effect what you may be able to charge. and *When you decide how much to charge for ads, here are a few things to keep *in mind. Ads on the front of the card should be much higher priced than on *the back, and, as a result, should be slightly larger. On the back, you can *set two different ad rates by putting using "boxed ads." An ad with a black *box around it will be noticed more than one without, so it can be slightly *higher. A good example of ad prices corresponding to the above average ad *price would be $200 for a plain ad on the back of the card, $230 for a boxed *ad on the back, and $260 for an ad on the front of the card. and *Now's the time to contact potential advertisers. Here's a short list of the *types of businesses that will be most likely to take advantage of your *service: Restaurants, particularly fast-food and snack establishments + *Theaters + Printers + Dry cleaners + Oil change and auto parts businesses *+ Travel agencies + Clothing stores + Hair salons + Formalwear stores * *This is not a complete list, but it should give you an idea of the types *of businesses you need to contact. and and |