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SELLING PRODUCTS ON FLOPPY DISKS. and *If you sell computer programs that you've written, shareware programs, or *information products on computer disk, there are two little-known ways to *make extra sales. Use these methods and increase your sales! and *The first way is to use a custom disk sleeve. Disk sleeves are those paper *sleeves that the disk is enclosed in. Most are plain white. That's a waste! *You can make your own CUSTOM disk sleeve that can act as an information *flyer for the disk it carries, as well as a catalog of your other products. *If you have a laser printer, you can even customize these for each individual *customer. and *Take an 8 1/2 x 11 paper. On the 8 1/2 inch side, measure four inches from *one of the long sides. Do the same on the opposite 8 1/2 inch side. Now *fold the long way at this four inch point. Hold the paper so that the 11 *inch side is horizontal, and the four inch high side is in the front. Next, *measure 2 1/2 inches from each side along the 11 inch side. Fold each side, *at the 2 1/2 inch point, to the back. You now have a disk sleeve! and *Use your laser printer to print a catalog of your products on one side of *the sleeve. Then, I turn the paper over, and print information about the *disk. * *By doing this, you make use of what would otherwise be blank space and *extra mailing weight. Your sleeve weighs only a fraction more than a *regular sleeve, so it doesn't effect postage costs, and it sells products *for you! * *The other way to increase your sales is to include a catalog on the disk *itself. This is as easy as typing a letter. With your word processor, type *a letter to your customer, telling them that you have some resources that *they can benefit from. Then, list your other products and services. Be *sure to tell the customer exactly how they will benefit from each *particular product/service. Then, when your letter's finished, save it as *an "ASCII text file." Almost all word processors will have this option. *An ASCII text file can be loaded into any word processor, or can be *displayed by typing "type (file name)" to show it on the screen, or *"type (filename) > prn" to print it out. Save your letter with a name *like README or READIT, something that will get your customers attention *when they look at the directory of the disk. and *On your disk sleeve, label, or instructions that you include with the disk, *urge the customer to look at your file. Tell them you have important *information for them. Including your product listing this way will add NO *weight whatsoever, and will only add the time it takes to create it. A *short text file such as this shouldn't effect how long it takes to copy *the disk for the customer. and *When you sell products on disk, you have two easy methods to use to *increase your sales potential. Use both, if you want, and you'll see a *marked increase in your sales! and and |
