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Totally free $15
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THE CHEAPEST WAY TO DISTRIBUTE 81/2 X 11" CIRCULARS and *Co-op Mailing (short for co-operative) means that two or more businesses *share in the cost and distribution of a direct mail campaign. It's kind of *like having you and another non-competing business split the cost of *printing, aseembling and mailing an advertising flyer to a shared (same) *marketbase. and *Co-op dealing is very beneficial (and usually safe) for everyone involved. *One example of co-op dealing in mail order is to send your 8 1/2x11" camera- *ready circular to a co-op printer and they'll print your ad on one side, *their ad on the back side and ship them back to you for a low cost of around *$10 per 1,000. You get your printing almost free and the other dealer gets *his or her flyers mailed on the back of yours free. and *But what do you do with them when they are mailed back to you? If you're new *to mail order it's doubtful you have a mailing list to distribute them to. *Plus, postage costs alone would run you about $290.00 first-class. At this *rate it would have been cheaper to send the camera-ready to a tabloid or *adsheet publisher rather than by a co-op. But don't despair. and *Simply have the printer ship your copies to a co-op circular mailer instead *of sending them to you. A couple good circular mailers we recommend are BMG *Services, PO Box 429, Johnson KS 67855 (your cost is only 1c for 8 1/2x11 *pre-printed circular) or Thorn Gifts, 1807 Stillwater #5, St Paul MN 55119 *(your cost is only 5c for each 8 1/2x11 pre-printed circular.) Why the and *difference in price? BMG mails by bulk rate and Thorn mails by first-class. *Either method is effective and sure beats paying 29c each. and *In addition, you benefit from the mailing list of the circular mailer. If *this particular mailer sells a mailing list, having them do a 1,000 or 5,000 *"test" mailing for you would be a way to test their names. You should get a *few responses from a mailing of this size but it all depends on "what" you *are offering and the "price" you are offering it for. It's very difficult to *sell any item for more than $50 on a 8 1/2x11" circular. For items costing *more than $50, you need to use the two-step approach. In other words, use *the 8 1/2x11" circular to generate inquiries and follow-up with the complete *sales materials that constitute the higher price the customer may decide to *pay. and *Another idea is that you could contact a dealer with products and services *not conflicting with your own and ask them to co-op mail for you. In this *deal, you would pay for the 2-sided printing (with the mailer's ad on back *of yours) and he/she would mail them for you free of charge. It works! and and *Another way to co-op deal in mail order is by co-op advertising. High *Mountain Advertiser and Popular Advertiser are both long running co-op *publications. You place your ad the first time through a dealer and all *future ads are 50% less. Then you have the option of mailing pre-printed *copies with your name in the publisher's block as an authorized dealer. *When other people order advertising, they will send their orders to you. *You keep 50% of the money and send the rest (along with the order) back to *the publisher. This way, you can have your 8 1/2x11 circulars printed and *mailed in a publication at a 50% savings. and *Coal Publishing, 27 South 4th Avenue, Highland Park NJ 08904 also offers *co-op advertising in their "Small Business Keeps America Growing" tabloid. *For the low cost of $35 per tabloid-size page, you can have your 8 1/2x11" *circular along with four 2-inch ads printed and mailed to a whopping 5,000 *circulation. All you are responsible for is the mailing of 200 of them. *Any beginner can handle mailing 50 per week to a mailing list or to their *own customers. Besides, no one can offer you a 5,000 honest circulation for *this price. This is a real money-saver! and *If you market the direct mail method, it's a good idea to send a good *circular you plan to keep around for awhile to a mail order printer and *have 1,000 printed on 1 side. Then, you can use the back of 100 or so for *testing purposes of other circulars. Run down to the copy shop and run the *circulars through the copier by printing on the back side. Only run 100 or *less and send them to the best names you can find. If they pull orders, you *may have a winner and can have 1,000 printed. Nothing is more annoying than *being stuck with 1,000 circulars with something you want to mail on one side *and something outdated on the back. and *NOTICE: Rates and prices shown here were current at the time of writing. *Call for quotes. * and and |
