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AVOIDING COMMON MAIL ORDER MISTAKES
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*Not everyone has worked in an office atmosphere all of their life. And when
*this type of person decides to go into a mail order business they don't know
*the first thing about communicating properly to other dealers and potential
*customers. This lack of communication can close a new mail order business
*faster than lightening. Here are some tips to make your transition smoother:
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*Address Your Envelope Properly
*You should use a #10 business-size envelope (not the short ones you use to
*write to your mother.) The envelope should contain the full name and address
*of the person you are writing as well as YOUR full name and address in the
*upper left-hand corner. If the letter is undeliverable because a dealer has
*closed due to death or illness, you will get the letter back if your return
*address is in the upper left-hand corner. In addition, if something should
*happen to the contents inside the envelope the dealer can contact you because
*of your return address. And try to avoid handwriting your return address.
*Sometimes these are impossible to read. If you can't afford pre-printed
*envelopes by all means order some address labels for $1.25 per 1,000 from
*Walter Drake (you know the kind that are advertised in your mail box
*everyday.) Neon or glistening-type return labels are hard to read so try to
*avoid those too. Plain white ones with black ink will do fine.
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*Include a Note or Letter
*Nothing is more frustrating than to receive an order from a customer with a
*check or cash enclosed with NO explanation of what the person is ordering.
*Beginners often forget that the average mail order dealer has 100's or even
*1,000's of products and services they offer. Many of those items might be
*priced the same. An example of a good cover letter would be:
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*Dear (fill in the name):
*I noticed your ad in (name of publication) and would like to order
*your (name of product you are ordering.) Thank you for your attention to
*this matter. (Your name and address)
*You can write this information on a post-it note and attach to your check,
*however, it is more professional to use a standard sheet of 8 1/2x11" paper
*and put your name and address at the top of the sheet. This way, if the
*envelope is non-readable or your return address is marked up in any way,
*the dealer can read your name and address and fill your order. In your cover
*letter you might want to mention that you are new to mail order and would
*appreciate any information to help you out. Often, dealers extend a helpful
*hand to help others.
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*Don't Expect Your Order in 2 Days
*Some people will see an advertisement, order an item on Monday and expect
*to receive it back by Thursday of the same week. This is impossible. Try to
*rationalize that it takes 3-10 days to receive first-class mail. Then it
*takes another 3-10 days for most dealers to fill their orders. Not everyone
*can provide 24-hour service, especially if the mail order business owner is
*very busy. Some of us have families, children and personal lives that take
*up part of our time and we don't spend every waking moment processing orders.
*Most beginners don't realize that there are some mail order people processing an AVERAGE
of 200-1,000 pieces of mail PER DAY. It
*'s hard to imagine. And since most of us don't have employees to help us, we work
ourselves to death. We love it though _ but pl
*ease try and have a little patience and understanding when placing an order. Besides, if
you place an order with a national mail
 | order house, don't they tell you to allow 4-6 weeks for your order to arrive? Give
small dealers the same courtesy. |
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*Having a mail order business is a lot of fun. It is exciting and you get to
*meet a lot of great people. However, it is also a business and should be
*treated as such. If you are really serious and you have never had any office-
*related exposure, at least take an afternoon to read a book you can get free
*at the library on starting your small business. It's well worth its weight in
*gold and you can start making friends and reaping the rewards of getting
*money in your mailbox on a daily basis.
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