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LEGIBILE HAND WRITING AVOIDS CONFUSION. and *What happens if the fulfillment house who handles your orders misread *your handwriting? What happens if they can't read your correct street *address or zip code? and *One problem is that some people fail to put their return address on the *envelope. There is no excuse for this! The Walter Drake Company will sell *you 1,000 address labels for $1.00. They are inexpensive, handy and a great *antidote to your address being misread by other people. and *Another problem is people trying to abbreviate their city and state in *one line, where there is absolutely no reason to. For example, some people *will abbreviate Minneapolis, Minnesota to MN,MN. * *A common problem with many people who have just started a mail order business *is that they have never been in business before. They have no idea how to *fold a business-size letter to fit in a business-size envelope. Many have *never worked in an office environment before and have no clue about running *an office effectively. They are taught by some to hand-address envelopes so *that people will open them. In fact, I just read something the other day *that came through the mail that said: "Using mailing labels on your *envelopes will get 88% of your letters tossed in the trashcan!" and *The fact is _ ANY legitimate mail order dealer will open an envelope *regardless of what is on the outside. They are only concerned with the *contents INSIDE the envelope. Ask yourself: Do you go through your mail *each day and throw away anything with a label on the outside? If you do, *you are definitely part of the minority. EVERYONE uses labels these days. *It is the 1990's folks! The age of the computer! No one has the time to *hand-address envelopes anymore. Hand-addressing them only shows that you *are a newcomer to business. and *But back to the problem at hand. If you have been mentally programmed to *believe that hand-addressing envelopes and hand-writing your return address *on your materials is okay, make sure people can READ your writing plainly. *PRINT rather than write. Make sure people can easily see your "a" is not *an "e." And by all means _ if you have an uncommon name, print it plainly. *You wouldn't believe how many people scribble their name for me to typeset and *So, before you get upset and wonder "why" you never received an order; *ask yourself if you originally sent it with a handwritten note and/or *abbreviated address. Chances are, the company may not have been able to *read your handwriting! And to combat this problem in the future _ please *invest $80 in a typewriter or $300 in a starter computer. If you can't make *this investment right now, then work your regular job until you can. *And last but not least _ if you have no exposure to office procedures, go *get a book at the library and learn the bare minimum basics, please! and and and |
