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*Producing How-TO CD's and and *Minimum Start-Up: $2,500
*Average Start-Up: $5,000
*Revenue: $12,000
*One Person Business: Yes and and *The CD is entitled: "This CD Can Make You Filthy Rich", and it's about *producing how-to CDs - a concept whose time has come. At $15 each, plus *$3 shipping & handling, the producer of CD will gross $18,000 selling 1,000 *CDs. and *The production cost is quite small. The audio program was written by the *producer who brought the script to a "Narration House" where a professional *announcer does the voice recording using a professional studio. and and *NARRATION HOUSES and *You can order radio commercials as well as other "voice" recorded programs *to be produced by so-called "narration houses". *

*This business is usually run by a professional announcer who owns or has *access to a professional recording studio. Just send your script to a *narration house and have them record it for you. The amount you are *charged depends on the length of your material and the type of tape on *which you want your "master copy" recorded. A recording of 30-minute *material may cost you $450. and *THE INTERVIEW FORMAT and *Another popular format for a How-To CD is what we call the "Interview" *format. This is where the author or producer of the CD is interviewed on *a subject in which he or she is an expert. Since this format is prepared *on a "question and answer" basis, it is relatively easy to structure, *allowing for a more logical presentation of the ideas the author wants to *cover. and *With this format, the author can prepare 30 to 50 questions which, together *with the answers, can be edited down to a 30 to 40 minute program. and *Depending on where the interview is produced, this format may cost less than *a straight presentation where the bulk of the work uses the voice of a *professional narrator. and *YOUR MARKET and *In a "How-To" project, it is always recommended that you select your topics *based on your expertise or access to information. From a marketing *standpoint, it is equally beneficial for you to be familiar with the market *to whom you expect to market your How-To CD. and *If your topic is very selective, use direct mail to market your CDs. If it *is an extremely popular topic that can be promoted on TV, use 60-second TV *spots or print ads. and and and

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