|
|
|
Now, get
Totally free $15
|
THE ADVANTAGES OF INFOMERCIALS and *SHOPPING WITHOUT GUILT. Direct response television lets consumers shop *without having to confront a salesperson. Buying from the tube eliminates *any pressure on the consumer. The ability to shop hassle-free makes *retail television an attractive alternative. and *TIME. Regardless of the product, convenience is always a strong sales *motivator. Nothing is more convenient than picking up the telephone to place *an order. and *UNIQUENESS. Many products sold through direct response are not available *through retail outlets. When they are, the DRTV version of the products *will have either unique features (like no-smear lipstick) or carry *substantially lower prices. and *IMPACT. An audio-visual sales presentation is both compelling and convincing. *Since department store sales people are often unfamiliar with the uses, *operation, and versatility of all their products, retail outlets consistently *fail to get consumers excited about a product. Conversely, a simple product
*The Canadian government has passed new laws to clamp down on U.S. mail order *and infomercial companies. The goal is to make it expensive and more *difficult for Canadians to order from U.S. addresses. The ceiling on tax- *free imports dellivered by mail or courier will be increased from $20 to *$40. The Canadians also have a $5 handling fee on any taxable parcel. and *800 NUMBER ACCESS. If your infomercial or DRTV spots airing in U.S. markets *spill over to Canada, make sure your toll-free 800 number can be dialed from *Canada. Be particularly concerned with superstations like WGN or WOR. and *3% SHARE. Your sales from Canadian TV viewers will depend on:(1) the *product you're selling, and (2) the TV stations you use for your U.S. airings. *Some U.S. companies obtain as much as 3% of their total sales from Canada. and and |
