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| |
TV ORDER SLATES
and
 | Whether you are using informercials or regular DRTV spots, you |
| are limited to a few seconds to give your audience information |
| on how and where to place their orders. |
and
| Order Slates contain information about your name, address and |
| telephone number as it appears on the TV screen. Here are a few |
| tips on how to effectively design your order slate:
*
*
*
*
*TOLL-FREE 800 NUMBERS. |
| If you do not have the capacity to handle multiple simultaneous |
| calls, you need to hire a service bureau to handle you order taking. |
and
| Most infomercial source companies have affiliations with their own |
| service bureaus to provide order taking service. Because the service |
| bureaus have special arrangements with your source company, their |
| rates re usually lower, making them a favorable choice. |
and
| If you decide to go with your source company's service bureau, make |
| sure they are willing to: |
and
| 1. Give you your own unique 800 number. |
and
| 2. Give you call reports on a daily basis. |
and
| 3. Give you a copy of the itemized call statement from the phone |
| company at the end of each month. |
and
| If you decide to hire you own service bureaus, shop around for the |
| best rates. Avoid bureaus with exorbitant set-up fees, usually more |
| than $500.00. Make sure the bureau has the capability and the |
| experience to handle your requirements, and that they operate |
| 24 hours a day. |
and
*
*
*BUSINESS NAME.
| A standard order slate will show your 800 number along with your |
| business name and mailing address. Remember that a TV viewer will |
| have to copy all this information in order to write a check and mail |
| it to the correct address. So make your wording short, clear, and |
| easy to spell. |
and
| If your business name is long or complicated, you may want to open |
| a new bank account using a different name. Acronyms usually work |
| best. For example, if your business name is Communicators |
| International Enterprises, register a new account for C.I.E.. |
| Both you and your customers will benefit from such a change. |
and
and
*YOUR MAILING ADDRESS Since mailing addresses appear on the TV screen for
| just a few seconds, post office box numbers or short addresses are |
| easier to remember and spell. |
and
| For example, if your business is in a city named |
| Lauderdale-By-The-Sea, you might want to drive a few miles south to |
| get a P.O. box in Miami. Its not only more recognizable, but it is |
| shorter and easier for viewers to spell. |
and
and
and
|
